2013 TV Asahi Annual Audience Rating
(December 31st, 2012 ~ December 29th t, 2013)


Golden-Time 　12.1% (1st place)
Prime-Time 　 12.3% (1st place)
Prime-2　 　 8.2% (1st place)
All-Day 7.8% (runner-up),

Note: (household) audience rating: data from Video Research: Kanto Area
Golden-Time=19:00-22:00/ Prime-Time=19:00-23:00/ Prime-2=23:00-26:00/ All-Day =6:00-24:00


It is my greatest pleasure to inform you that we have achieved the top annual audience rating of 2013 in both prime-time and golden time. We’ve missed the top in all-day by a very small difference of 0.2% against NTV.
The factor contributing to our success is our powerful programing of news, sports, dramas and game shows presented in a time table that is most suitable to the life style of contemporary Japanese viewers. In addition to our flagship news show Hodo Station, a household name aired in the late evening, our late afternoon show “Super J Channel” has built up its rating to become another household name in Japan. The coverage of “FIFA World Cup Asian Qualifier” and exhibition matches showing a stronger Team Japan were rating boosters and the Japanese skaters leading the international events have made our exclusive coverage of “ISU Grand Prix of Figure Skating Series” an even more powerful content. The mega-hit drama series of “AIBOU: Tokyo Detective Duo” in its 12th season and “Doctor-X” in its 2nd season have done even better than last year. And our games shows with a sprinkle of infortainment like “Stuck Till You’re Done,” “Neighborhood Treasures,” and “Battle of the Budgets” also contributed much to our annual rating results.
In addition to that, experimental shows aired very late at night in what we call “Prime-2” slot (23:00-25:00) have been very successful winning the top Prime-2 annual rating for 9 consecutive years. The shows incubated in Prime-2 move onto golden and prime time to give us new momentums.
Our 55th Anniversary programing such as “Beat the Champions” and “Living in a Desert Island” also helped increasing our ratings as well. 2013 was an anniversary eve year and the real anniversary is yet to come in the coming February 2014. I hope we get to celebrate it with an even greater joy as we continue to create attractive contents diligently.
We wish you the best for the New Year and we look forward to your continued support and patronage and to share the joy of our 55th anniversary in 2014.

Hiroshi Hayakawa
President, TV Asahi


【About TV Asahi Corporation】 TV Asahi, launched in 1959, is a major Japanese commercial terrestrial broadcaster located in Tokyo, Japan. It has 25 local affiliate stations and 10 international bureaus that extend coverage across the world. TV Asahi plays a central role as one of Japan’s largest media conglomerates, which includes The Asahi Shimbun (leading Japanese newspaper) and Toei (producer and distributor of movies, TV dramas and animation).
In addition to terrestrial broadcasting, the TV Asahi also operates 3 satellite channels- BS Asahi, TV Asahi Channel 1, and TV Asahi Channel 2．
TV Asahi is highly recognized for its innovative programming and balanced mixture of news, infotainment, animation, and entertainment, which are household programs of choice by the Japanese viewers.

■TV Asahi Corporation
6-9-1 Roppongi, Minato-ku, Tokyo, 106-8001, JAPAN
Tel: +81-3-6406-1275 Fax: +81-3-3405-3714
http://company.tv-asahi.co.jp/e/contents/company/index.html